
Orientation & Transition Experiences (OTE) is seeking a digital media intern to help strengthen OTE’s presence in the areas of social media and app-based communication.
Responsibilities
- Grow social media presence through assisting in the development of an OTE social media strategy;
- Develop strategies for capturing target audience engagement;
- Conceptualize, create, and publish regularly occurring content that enhances the student transition experiences and encourages engagement;
- Collaborate with OTE professional staff and student interns to determine appropriate content;
- Maintain social media profiles such as Instagram, Twitter, and Facebook Page & Groups;
- Produce stories and create social media graphics;
- Engage with OTE audiences via social communications;
- Collect analytics and/or create reports to update professional staff of activities and outcomes;
- Assist with the creation, delivery, and tracking of content via the Gopher Transitions App.
This position reports to Melissa Shugarman, Marketing and Communications Manager
Qualifications
- Enrolled as an undergraduate student at the University of Minnesota and be in good academic standing;
- An understanding and interest in strategic communication, storytelling, and enhancing the new student experience through effective communication;
- Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment;
- A strong interest in emerging social media and a desire to learn more about interactive technology and new media;
- Ability to learn and adhere to university brand standards and divisional marketing practices.;
- Ability to create content using graphics-related software/applications (Photoshop/Illustrator, Canva, etc);
- Interest in tracking and documenting analytics of all these technologies in order to understand trends and impact;
- Ability to project prioritize and meet deadlines;
- Willingness and ability to research and learn about concepts or technologies needed to be successful in this position
Schedule
The Digital Media Intern will maintain a schedule of 10-15 hours per week through the academic year and 15-20 hours in the summer
Remote Work Plan
The primary plan for this position is to work remotely during the Spring 2021 semester. This position will also have access to a workplace-issued computer that can be used remotely. Plans for the Summer and Fall of 2021 will be determined in alignment with the University’s distance learning policies in response to COVID-19. In the event that campus operations resume in-person, the Digital Media Intern will be expected to be available to work in the Orientation & Transition Experiences office located in Coffman Memorial Union.
Compensation
The Digital Media Intern is paid $12.50 per hour.
Application
Applications are closed
In the application, you will be asked to answer two short essays and upload supplemental information. The prompts for these sections of the application are:
- Describe your interest in the Digital Media Intern position and any experiences you have that will contribute to your success (300-word limit).
- How do you think Digital Media (social media, apps, etc.) can enhance a student's transition to the University? (300-word limit)
- Upload your Current Resume
- Upload 2-3 examples of engaging social/digital media materials (images, posts, videos, etc.) you have created. All work should be saved in one document; providing links to relevant items is acceptable.
Within the application, you can save your progress and return to it any time.
Contact Melissa Shugarman ([email protected]) with questions.