Digital Media Intern

• Grow social media presence through assisting in the development of an OTE social media strategy;
• Develop strategies for capturing target audience engagement;
• Conceptualize, create, and publish regularly occurring content that enhances the student transition experiences and encourages engagement;
• Collaborate with OTE professional staff and student interns to determine appropriate content;
• Maintain social media profiles such as Instagram, Twitter, and Facebook Page & Groups;
• Produce stories and create social media graphics;
• Engage with OTE audiences via social communications;
• Collect analytics and/or create reports to update professional staff of activities and outcomes;
• Assist with the creation, delivery, and tracking of content via the Gopher Transitions App.

This position reports to Melissa Shugarman, Marketing and Communications Manager

• Enrolled as an undergraduate student at the University of Minnesota and be in good academic standing;
• An understanding and interest in strategic communication, storytelling, and enhancing the new student experience through effective communication;
• Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment;
• A strong interest in emerging social media and a desire to learn more about interactive technology and new media;
• Ability to learn and adhere to university brand standards and divisional marketing practices.;
• Ability to create content using graphics-related software/applications (Photoshop/Illustrator, Canva, etc);
• Interest in tracking and documenting analytics of all these technologies in order to understand trends and impact;
• Ability to project prioritize and meet deadlines;
• Willingness and ability to research and learn about concepts or technologies needed to be successful in this position

The Digital Media Intern will maintain a schedule of 10-15 hours per week through the academic year and 15-20 hours in the summer

Remote Work Plan

The primary plan for this position is to work remotely during the Spring 2021 semester. This position will also have access to a workplace-issued computer that can be used remotely. Plans for the Summer and Fall of 2021 will be determined in alignment with the University’s distance learning policies in response to COVID-19. In the event that campus operations resume in-person, the Digital Media Intern will be expected to be available to work in the Orientation & Transition Experiences office located in Coffman Memorial Union.

The Digital Media Intern is paid $12.50 per hour.

Applications are closed

In the application, you will be asked to answer two short essays and upload supplemental information. The prompts for these sections of the application are:

• Describe your interest in the Digital Media Intern position and any experiences you have that will contribute to your success (300-word limit). 
• How do you think Digital Media (social media, apps, etc.) can enhance a student's transition to the University? (300-word limit)
• Upload your Current Resume
• Upload 2-3 examples of engaging social/digital media materials (images, posts, videos, etc.) you have created.  All work should be saved in one document; providing links to relevant items is acceptable.

Within the application, you can save your progress and return to it any time.

Contact Melissa Shugarman ([email protected]) with questions.